I adore this scale and it all comes down to the knob. I spend a lot of time switching modes on scales and accidentally passing the one I want, but it's literally impossible to miss on this scale. Not to mention, the tare being just a press on the knob is super clever.
It's unique as a modern design, convenient, easy to use, and has all the major details I need. The only additional feature I'd love would be 10ths or 100ths of a gram. Really a great scale — especially for the price.