cult flav is completely community-supported.
Our mission is to make Cult Flav the best home for home cooks anywhere.
That means developing amazing food content and a tight community — no ads, no bullshit.
To get there, we need your help.
Frankly, making these reviews is incredibly expensive and so is living in LA. But we want to keep improving the quality, not cut costs.
If we don't hit this goal, we won't stop, but we'll have to split time with another job to make ends meet so things will slow down.
the vision
We think it’s pretty frustrating to be a cooking enthusiast on the internet today.
The old school cooking forums are disappearing.
Reddit is... well... Reddit.
Creators are taking their communities behind paywalls on Patreon and Substack and Discord.
And legacy media and private equity are chewing up once-great publications like Food52 and Wirecutter and shitting out pale imitations left and right.
We think it's time for something new.
how to make a cult flav in 4 easy steps
make the best shit we can
We’re obsessed with cooking.
If you’re here reading the bio copy on an Internet Website™ dedicated to cooking content, you’re probably pretty into it too.
A few years back, we were frustrated with the quality of reviews and in-depth cooking content we could find on the internet. It felt too dumbed-down or too dry or focused on people who don’t even like cooking so they could generate more ad revenue.
So we did the dumbest thing that we habitually do and said “I bet we could do it better”.
And then we did. We fixed food content on the internet (you’re welcome) by making 30-minute TikToks where we cyber-bully brands for making stupid decisions and outrageous marketing claims and then we insert Hot Rod clips to take the edge off.
We also sometimes do deep dives into the culinary history and science of a dish and then completely pervert it by making our own (read: objectively better) versions and naming them after puns on celebrity names.
Oh, and we’re building a platform where you can do it too.
ask for what we need
Fuck ads. We’re not doing a service for brands, we’re doing a service for you and we think it's better to support the things you like so they're sustainable.
While the stuff we make is inherently silly and genuinely fun for us, it also takes a massive amount of time and effort (a conservative estimate has the two of us working on Cult Flav a combined average of over 140 hours/week). And as long as we live in a capitalist society, we unfortunately need money for abstract concepts such as “rent” and “groceries” and “review units”.
So, that’s where subscriptions come in. But everyone’s got a million of those today and we want people to ONLY FEEL GOOD about contributing to Cult Flav. So, we make them super duper cheap ($20/year) and then let people adjust them up from there if they want.
donate (almost) everything
“What do you do with all those review units?” is our favorite question that we get on every single video we make and the answer is simple:
Once we're done testing, we donate every single piece of review cookware to local charities in the Los Angeles area with a focus on helping people get out bad situations. Whether that’s the Orangewood Foundation, who help foster kids and unhoused young adults get set up in safe housing or Alexandria House, who provide transitional housing for women and kids experiencing homelessness and trauma.
Community is core to how we think about Cult Flav both online and locally and we want to contribute as much as we physically can to make both better.
don't go alone
Cooking is on a short list of things that humans have done well everywhere on earth and at every economic level. It makes us happy just to be in the kitchen exploring and learning and we want more people to experience it that way.
A lazy metaphor is that it’s kinda like sex. You’re not going to get truly good at it if you’re only ever crankin’ out a “quick weeknight version”. But if you slow down and put the time in, the journey can be wayyyyy more fun than the destination.
(And it can get pretty messy, it uses a lot of the same holes, it can be fun alone or together — honestly, the metaphor really stretches.)
But... that excitement of learning something new and the fun of sharing it publicly are exactly why we’ve built Cult Flav community-first. Because then it’s not just an opportunity for us to enjoy it, but we get to share our favorite thing with others and help them enjoy it too.
I promise that last part wasn't about the sex thing.