Cult Flav makes obsessive content and experimental products for home cooks.

The Pitch

We’re fanatical about food and learning what makes it amazing, so like any good zealots, we started a cult. But this cult isn’t for everyone — it’s opinionated and weird and built around the premise that the things we eat every day are worth obsessing over.

The thing is... cooking doesn’t have to be a chore that requires you to squeeze in a “Quick and Easy X”, “Last Minute Y”, or “Weeknight Z” just to fill some bellies. It can be fulfilling and social and explorative in a way that food media often overlooks in order to reach advertising goals.

Well, joke’s on them, we’re not gonna publish a review just to slap a mattress ad on it; instead we’ll just help you find the best damned tools, recipes, and ingredients to ensure your cooking is worthy of worship.